Our fourth annual fan research report is all about decoding Fan Identity: Understanding the unique ways that fans connect with their favorite entertainment and using them to develop more authentic and engaging ways to build and engage with audiences.
In this one-hour webinar, we’ll walk you through powerful consumer insights and trends with Fandom’s typical blend of entertainment and education.

Live on Zoom
Thursday, November 17th, 2022
10am-11 am PT | 1pm -2pm ET
Watch Inside Fandom On Demand
Colton Dunn

Actor, Comedian, Writer, Director, and Producer of Superstore, Key & Peele, and upcoming Netflix series The Recruit

Mindy Hamilton

Senior Vice President, Global Partnership Marketing & Strategy, The Walt Disney Company

Jason Croddy

SVP Group Director of Brand Strategy,Canvas Worldwide

Perkins Miller

CEO,
Fandom

Ali Saraniti

Director, Sales Research & Insights, Fandom

Oke Mueller

Vice President,
Player Insights, Activision

Spencer Kaplan

Global Head of Creative Marketing, Entertainment, Riot Games

THE WORLD IS TALKING ABOUT ENTERTAINMENT AND GAMES MORE THAN EVER BEFORE, LEADING TO HEIGHTENED INTERACTION ACROSS TV, MOVIES & GAMES YOY.

A “FAN” IS NO LONGER A BINARY DEFINITION YET A MORE DYNAMIC AND COMPLEX CLASSIFICATION ROOTED IN FAN IDENTITY

FAN IDENTITY - ALL FANS ARE NOT ALIKE

  • Being a fan is not a one-size fits all thing. Discover the different fan archetypes that govern reaction to content, and learn how can marketers pull different levers to drive audience growth.
  • How to diagnose the DNA of a franchise's fanbase and identify the rules for a successful launch.

BUILDING AN AUDIENCE 

  • Hear from some of the industry's most sought-after creators about how they factor fans into their development process. 
  • How does the medium affect the message? How are new media creators building for social platforms differently than the more traditional studio system, and what can each learn from each other?

ACTIVATING FANBASES

  • Dive into case studies from the biggest studio & brand marketers, exploring how they've successfully connected with fanbases.
  • How to introduce, grow, and evangelize a franchise's fanbase based on the identity of its fans.

INSIDE FANDOM 2022

Watch Inside Fandom On Demand